Guggenheim's App

UX & UI DESIGN

An interactive tourist guide.
The objective of the case study was to design an application for the Guggenheim Museum in New York following all the steps from research to prototyping.
Guggenheim App Logo
DATE

August 2021

TASKS

User Research
Wireframing
Prototyping

COURSE

UX Design Professional
by Google

CHALLENGE

The goal was to design an application that would satisfy
the needs of users of different ages and with different usage interests.

USER RESEARCH

I interviewed 66 people. I have looked for people with different age, location, education and job.
The goal was to have as broad a vision as possible about the set of problems during a visit in a museum.
On some aspects the answers were similar for all, on others the interests were different.
I, therefore, identified two personas who could represent the majority.

PAIN POINTS
1
TOO MUCH TEXT TO READ
2
NEED FOR A MULTILINGUAL AUDIO GUIDE
3
ITINERARIES ARE DISORIENTING AND NOT SUITABLE FOR EVERYONE
4
TOO MANY PEOPLE IN ONE ROOM AND PEOPLE NOISE
PAPER WIREFRAME

The goal is to have all the features easily accessible in one place. This facilitates the process of entering the museum and the visit itinerary.

Home Sweet Home Paper Wireframe
DIGITAL WIREFRAME

From the homepage you can easily access all the features of the app.

After purchasing the ticket, you can access the digital guide directly from the app and
choose the most suitable route for you.

USABILITY STUDY
STUDY TYPE

Unmoderated usability study

LOCATION

Remote

PARTICIPANTS

6 people of different genders and 1 with a disability have been selected randomly

LENGTH

Each session
lasted 30 minutes.

FINDINGS

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspect of the mockups needed refining.

Users want to log in as a guest to try the app before signing up.

Users would like to find their favorite works more easily.

Users want to be able to stop and listen to what the guide said.

The colors made little contrast.

More attention was needed to people with disabilities.

HIGH FIDELITY PROTOTYPE

The application maintains consistency in color, style and function keys across all pages. The only ones that differ are digital guide and map. Having augmented reality functionality, I wanted the detachment to be evident.

ACCESSIBILITY CONSIDERATIONS