Brandini Green

BRAND STRATEGY VISUAL DESIGN

Enter the future of mobility.
The automotive industry is changing shape, moving more and more towards hybrid and electric mobility. From the beginning of this change, a new project of the Brandini Group was born. A space to know all the details of this new reality and to find support in this choice. This feature requires a thoughtful strategy and brand design to best represent the new face of the company.
Brandini Green Logo
DATE

September 2021

ROLE

Brand Strategist
UX / UI Designer
Graphic Designer

COMPANY

Brandini S.p.a.

CHALLENGE

How to bring customers and prospects closer to electric cars
by transmitting trust and concrete support to them?

USER RESEARCH

For a few days, some of the people who entered the showroom were interviewed.
The same thing was done in salons representing different brands.Before moving on to the ideation
phase, we used different Empathize Methods to get to define the problems.

RESEARCH FINDINGS

By interviewing people of different ages and backgrounds,
it emerged that everyone is mistrustful of electric cars and there are recurring reasons for concern.
It is therefore not a generational problem, but more of the communication of products and services.
Some of the respondents also believe that it is impractical to use electric cars due to their lack of knowledge on the subject

PAIN POINTS
1
PURCHASE COSTS ARE HIGH
2
CONFUSION ABOUT HOW TO RECHARGE
3
FEAR OF RUNNING OUT OF AUTONOMY
4
NOT KNOWING WHERE TO RECHARGE
VISUAL DESIGN SOLUTION
SOLUTION

New identity, but linked to the Brandini Group
to maintain the trust cultivated over the years.

SOLUTION

Friendly and calm design with simple
but recognizable elements.

IDEATE

Using the Crazy Eights method was a good strategy to turn problems into ideas.
It was helpful in the initial phase of designing solutions.

UX SOLUTION

Create a dedicated space where the user can find information, advice, and tools
to make them autonomous in the choice and use of an electric car.

SOLUTION

A dedicated section to answer the most
common doubts and to advise on better use of
cars and electric columns.

SOLUTION

A tool to quickly calculate costs and charging times.

SOLUTION

If the suggestions given in the appropriate section are not enough, there is a chat with an operator available for user support.

HIGH FIDELITY PROTOTYPE