Santa
drives electric
ILLUSTRATION 
CUSTOMIZATION
Christmas Mini Full Electric.
In the days before Christmas, a Mini Full Electric decorated
for the occasion accompanied Santa Claus through the
streets of Florence, giving panettone and toys to the
children. Santa also went to the Meyer Children's
Hospital to bring some joy to the hospitalized children.
for the occasion accompanied Santa Claus through the
streets of Florence, giving panettone and toys to the
children. Santa also went to the Meyer Children's
Hospital to bring some joy to the hospitalized children.
DATE
December 2020
ROLE
Graphic Designer
COMPANY
Brandini Spa
DESIGN
The idea was to turn the car into Santa's modern sleigh. The easily recognizable representation of Santa Claus allowed playing with the red colour of the vehicle without losing clarity in the drawing. The red pieces of Santa's clothes weren't coloured but engraved from the white decal. From the rear window, however, coloured gift packages appeared.
